Q2: How effective is the combination of your main product and ancillary texts?

All my texts are linked together using consistent imagery, colours, fonts and location to name a few. It is important to have a strong house style so that people attracted to the poster or double page spread so the film meets their expectations. A clear link between all three pieces is the actress. I organised a photo shoot so that the images would be high quality (rather than using screen shots from the film). This is what the majority of films do. The images were taken in a similar location to where the film was shot to make sure there was continuity between the pieces. I made sure the costumes were the same for both the protagonist and antagonist to make sure they looked the same in all production pieces. The picture I chose for the poster included both the protagonist and antagonist. I chose to place the protagonist in the foreground to connote that she is the main character. The close-up of her face and jacket shows her fear of the situation and that he is not. The dark lighting, in contrast to the subject in the foreground helps to establish the man as the antagonist. He is situated behind a tree; a feature of the film. I wanted to create a narrative (reflective of the film) in the image to make people want to watch the film. The recurring motif of the red jacket is also highlighted in the poster. It is poignant as it signifies that she is in danger.

The strong house style continues from the poster to the double page spread in which the same fonts are used (e.g. Myriad Pro Condensed). The title also uses a consistent font from the poster to the double page spread which helps link the two ancillaries together. Once again the protagonist, red jacket, location and colours used in both the film and poster are included in the double page spread.

Evaluation Q2

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Audience feedback on the combination between the main product and ancillaries:

• "I think the film goes really well with the ancillary tasks...I'm not sure how you would improve anything"- Sam H.
• "They link very well together", "The poster would inspire me to watch the film as I really enjoy psychological thrillers" William S.
• "I think the colours help link the ancillaries with the film really well" Saffie W.
• "Red really connotes the horror and thriller genre", "I think the poster looks like a mixture of horror and psychological thriller but the blurring of genre conventions suits the film well" Natasha H.
• "I think it all works great together, honestly I wouldn't change anything!", "Some people might not like the gaussion blurred effect on the DPS but it suits a teenage market well" George G. 

The feedback indicates that I have produced media products that successfully promote each other and link to each other. Each text contains very similar elements as previously stated (e.g. the protagonist) and so combine very effectively.